In a meeting last week, a client leaned in and confided: “Charlene, I can stand in front of hundreds of people and give a speech, that’s my thing, but when it comes to marketing I don’t know where to start.” Does this sound familiar? To some business owners, marketing can seem like a daunting task, even social media. There are so many things one can do! But how? When you get to it, you will realize that you need one thing to do another and before you know it you might be spiraling down a rabbit hole you don’t quite understand. On top of that, marketers LOVE their acronyms, so even when you start figuring things out, you might find yourself googling what the heck is SEO and how it’s different from SEM.
Another common symptom I’ve seen is choice paralysis, when you’re so afraid of making a mistake that you stop yourself from even starting. After all, you’re putting your brand out there for the whole world to see. It’s easy to get overwhelmed with all the choices, platforms and marketing speak.